Ipsum Total Marketing uses a variety of ideas to help their clients get ahead of the rest on search engines like Yahoo. They analyze the data they get from keyword research to see what phrases they need to include on the client site. They have expert writers that use the top words in sentences throughout blog posts and news articles written to captivate web guests. They inform people while using geographic terms that tie the client to the community. They add the same phrases and words to schema tags and meta descriptions to further drive traffic to the site. The higher the client is listed on search engines, the better chance they have to get found by people who need and want their products. Ipsum Total Marketing makes sure the client stands out with creative posts and titles that catch the eye of web browsers, so they click on the site.