A website's ranking in search engine listings often depends on how well the site is optimized with high-quality written content and other useful features. The team at Ipsum Total Marketing has significant expertise in this area and stays up to date on changes made to search algorithms. With so much competition in the realm of digital marketing, it's essential for organizations to have powerful search engine optimization, known as SEO. In addition, this agency creates sites that are fully responsive to various electronic devices that people use to browse the Web. That's another important aspect in a world where one person is accessing the site on a smartphone while another is using a tablet or laptop computer. The website display automatically changes so it's the most favorable for that particular device.