Search engine optimization (SEO) has been and will continue to be a key part of how the search algorithms rank a site. Optimizing the key phrases and keywords contained in the text of a website helps to ensure that the site gets the attention that it deserves. Finding the right percentage of keywords and the right types of keywords can be challenging, but the team at Ensight Marketing does this type of work with ease. Ensight Marketing is staffed by people who are experienced with doing the right research and finding the best words and phrases to use in the site's content. They pair this talent up with staying up-to-date on changes in search algorithms. This helps them to ensure that they deliver a great return on their clients' investments. Ensight Marketing is staffed by people who are driven to help their clients succeed and who care about their clients.