When a company is not getting the amount of traffic to its website, it could be due to a change in a search algorithm or a lack of quality words and phrases that match up with the search terms that consumers usually use wen accessing such sites. In order to capitalize on the potential level of traffic from the hundreds of millions of people who do searches every day, savvy owners of businesses turn to the professionals at SevenAtoms to implement a search engine optimization (SEO) campaign. If a site already has a lot of high-quality content that makes them an authority in the subject matter, then SevenAtoms gets to work with using keywords and phrases in the content, image tags, back links and in other places. This helps the algorithms to find the site. SevenAtoms can also build new high-quality content that helps to raise the site's search ranking.