Search engine optimization, or SEO, continues to be a key way for companies to build a strong online presence. SEO makes it more likely that a person who is searching for something will come across the site on the first page of search engine results. As leaders in SEO, Web Marketing 123 provides its clients with the opportunity to be found. Part of SEO campaigns by Web Marketing 123 involves researching what the algorithms are doing and which words and phrases are used by consumers who make a landing on the client's page and on competitors' pages. This information is then used to set up the best ratio of words and phrases to use throughout the site's content. Web Marketing 123 also ensures that the content still makes sense. Some of the SEO work is also done behind the scenes, with image tagging and the building of solid back links.