With extensive knowledge in internet marketing, Customer Magnetism is an agency that uses social media as an alternative to search engine optimization. The experts in this internet marketing company understand the powerful outreach of social networks. Steps are taken to optimize social media pages that directly provide links and references to external websites owned by clients seeking service from Customer Magnetism. Custom social network profiles are fully managed with frequent updates in text, photo and video format. Additionally, Customer Magnetism communicates with social network users on behalf of clients. The ultimate goal of such an approach is to create loyal followers that will make a smooth transition to external sites such as online stores. Social media marketing is a gradual process that requires building a reputation. However, this organic approach taken by Customer Magnetism can save clients plenty of money on long term advertising costs usually spent on sponsored search.