WebpageFX employs a talented team of marketing experts that offer alternatives to traditional search engine optimization. This company focuses on social media platforms in order to drive traffic to websites owned by clients. Highly targeted social media campaigns are launched in order to capture niche markets. For example, custom profile pages are created in order to attract special interest groups. WebpageFX knows how to connect with online users that are seeking ways to share their passion for certain things. Social media marketing does not always involve a call to action. It is a gradual process that focuses on building a loyal following. Nevertheless, WebpageFX can apply the power of social media to attract real life customers to brick and mortar businesses. Local social networking involves targeting specific users living in a defined geographic location. Maps and precise directions are provided on social media listings of small businesses seeking new clients.