In today's information age, Meltwater understands the importance of social media marketing in the digital advertising world. A website should be smoothly synced with some of the most popular social networks like Facebook, Twitter and Youtube. These sites allow anyone to create custom profiles that are quite favorable with search engines. The personalized profiles can be used to send visitors to a particular website. In a sense, social media marketing is a new branch of search engine optimization. After all, the top social network sites often rank high for searches on specific names of people, brands and people. Meltwater can also develop custom tools for analyzing all website traffic that's coming into from social networks. In an age of instant sharing of information, a website needs to allow people to gain access to the latest updates. Therefore, widgets for social media and network sites can be posted onto client's webpages.