Social media requires being engaged with the audience constantly. The good part is they will tell you exactly what they want. The team at Digital Current know how to sort the useful interactions from the trolls. They focus is on ROI. Making sure every penny is well spent, Digital Current measures key data points for demonstrable results. Social media can make an unknown brand go viral. It can just as easily topple a brand that took years to build. Being able to count on social media to drive sales rather than drive them down, is why Digital Current is at the top of the list.