Higher Visibility is an online marketing services firm that offers its clients, among other services, exemplary assistance in the area of social media marketing. Higher Visibility is committed to making sure that its clients have an appropriate presence and good amount of exposure across all social media platforms. To achieve this commitment, Higher Visibility begins by determining a client's target customer base. This determination influences the decision of which social media outlets are most important to the specific social media marketing strategy. After nailing down an audience, the planning process begins. Content is generated that can be shared across a particular client's accounts. Solid content relevant to both potential customers and a particular social network will encourage purchases as well as the promotion of such purchases on social media. Higher Visibility also provides clients with continued monitoring of social media accounts, insuring that the client responds appropriately to inquires and is remaining relevant on a media outlet.