Directive Consulting is a social media marketing agency that helps clients reach the right audiences through the right channels. They research which target audience would be best for you to target on social media, the best social media platform for your business to use, the optimal time to post, and what type of social posts work best for your business. The company even determines what post rate is ideal. Directive Consulting also creates custom audiences for clients utilizing tracking pixels, email lists, and detailed targeting. Their social media services also include paid ads and content creation, not just organic methods, for a well-rounded social media marketing strategy. They create re-targeting ads to improve PPC results and drive more sales. To ensure your social media marketing strategy is delivering the highest ROI possible, Directive Consulting regularly runs split tests on ad copy, images, and audiences. You will receive weekly updates of your social media statistics to observe your conversion rate, relevancy, and cost per engagement.