When it comes to getting the attention of consumers, social media marketing is a highly effective tool. Every day, hundreds of millions of people around the world and tens of millions in the USA log onto their social media. Along with the statuses they pot and the comments they leave, people also like pages, react to posts, repost things they like and read other posts to check out what is going on in the world. In order to capitalize on all of the activities that take place on social media, savvy business owners look to marketing through engaging ads. As leaders in social media marketing, SearchBloom, which is a top firm, is able to set up its ads to target a key group that the client wants to reach. This helps the team at SearchBloom increase the conversion rates of clicks onto an ad into paying customers for their clients.