Social media marketing is a requirement if a business is going to build loyalty with its existing customers. By building a big base of followers on social media, a company can more easily get the word out about what it is up to, what it plans to do and what might be in store in the way of improvements or new products or services. Social media is also a great tool to demonstrate success stories of people who have used the products or services. Companies can also connect with would-be customers by using a little fun or humor or creating messages that go viral. If a company cannot handle all of the needed social media marketing management on its own, then it would do well to work with the experts at Ignite Visibility. The Ignite Visibility firm is rated in the top ten because of its effectiveness in social media.