In the past, the use of social media for businesses seemed optional. Now, that has changed. Global markets and intense competition have forced businesses to be interested in finding ways to profitably harness popular social networks. However, few have succeeded. The challenges of social media are many. For example, small firms often lack the human resources needed to maintain an engaging social media presence. Other companies have harmed themselves by using social media to relentlessly pitch sales. These and other issues help to explain why so many businesses are turning to Boostability. The company has assembled a unique team of social media professionals who have mastered everything from content creation to paid social media advertising. As a result of this expertise, Boostability has risen to the top of their field. In fact, Boostability is being awarded for its excellence in social media marketing as well as for their other services.