Through the power of social media, Directive Consulting is able to market clients’ products and businesses to people worldwide. Popular social media sites as well as lesser-known platforms are used to advertise in the most effective ways. The team at Directive Consulting researches social media channels thoroughly to devise the most effective marketing campaigns for clients. Paid social and content creation is added to social media platforms. Email lists, persona profiles and other methods are used to build audiences and create the most appropriate social ads. To learn more about each segment of people who visit specific pages on a client’s website, social media re-targeting tactics are used. Ongoing optimization and detailed reporting and analysis are other tools that are used to gauge each marketing campaign’s level of success. Popular social media platforms that Directive Consulting has worked with include Facebook, Twitter and LinkedIn.