4 Tips To Make Your E-Commerce Site More Profitable

If you want your e-commerce website to get traffic and conversions, you must optimize it. Putting up a catalog and hoping for traffic isn't enough. You have to compete with Amazon and other major retailers who have huge PPC budgets. Here are some tips to help you get qualified traffic and conversions:

1. Optimize Product Listings

Using the manufacturer's description will leave you with the same duplicate content as hundreds of other sites selling the same merchandise. In many cases, you'll need to use much of their information for the product's specs, but you can add to it. Explain how the features will benefit the consumer. The more content you add, the better.

1. Get Testimonials

Testimonials and reviews are social proof visitors can use to justify their purchase. It will not to be easy to get as many reviews as Amazon or other larger websites, but a few are enough to instill trust. Try offering customers a coupon for money off their next purchase if they send you a picture of themselves wearing or using the product they bought. User generated content is unique content that tells potential customers more about a product.

1. Create Buyer Guides

In-depth content is good for SEO. Create buyer guides for your products to help your visitors make an educated choice. Promote your buyer guides on social media to drive more traffic to your website. Make sure your optimize them with buying keywords.

1. Streamline the Checkout Process

Make sure your checkout process is as fast and uncomplicated as possible. You don't have to make customers create an account; let them checkout as a guest. The longer the process is, the more people will abandon their cart.

E-commerce websites are notoriously hard to optimize for better rankings, but it can be done. You not only have to capture search traffic, you have to convert as many visitors as possible. For more information click here https://www.reddit.com/r/SEO/comments/lbldd4/howiearned4000permonthfromthepage_that/.