Accelerated Mobile Pages (AMPS) and How They Affect Your SEO

Mobile devices are undoubtedly the most popular device for viewing social media platforms, search engines, and the Internet, in general. As such, advertisers, marketers, and businesses have, are, and will continue to develop and design their websites, email campaigns, social media pages, and anything and everything else on the world wide web.

AMPs, And I Don't Mean Electricity

So, computers, tablets, smartphones, other technological devices, all of their chargers, and a working Internet connection all cost money, and they all use electricity. However, only one of the first three items uses AMPs.

What are AMPs?

In the world of search engine optimization, AMPs stands for accelerated mobile pages, or a form of coding that's open-source, meaning everyone on planet Earth can download and use it for free, not to mention modify it to meet their personal needs, as well as clear up any bugs or vulnerabilities.

The central purpose behind AMPs is for website publishers to be able to load their pre-established, completed sites to a mobile format more quickly than they could upload standard web pages, or those intended for desktops and laptops.

Here's How The Presence And Development Of AMPs Affects SEO

As we all know, especially in the advanced annum that is 2018, search engine optimization takes countless factors into its various complex formulas. One of them? How quickly pages load, as pages that take too long are ranked negatively by search engines.

If a mobile user visits such a site that doesn't have accelerated mobile pages built in, then the entirety of that site is highly likely to take a hit to its rankings.

Another manifestation of websites that feature accelerated mobile pages is that they're labeled as being "fast," which results in more people clicking search results with such designations.

Statistics Associated With Accelerated Mobile Pages

Thrilist's research found that organic search traffic rose a whopping 70 percent in 90 percent of AMP implementation cases. A website called Event Ticket Center had its bounce rate decrease 10 percent, pages per session up 6, session duration up 13, and sales conversions rose an astounding 100 percent.

Myntra, an eCommerce site, had all pages' treated with AMP technology bounce rates drop about 40 percent.