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Will SEO Be Replaced by Marketing Automation and Artificial Intelligence?

It seems as if each and every year we get to discuss whether search engine optimization is still a discipline that can stand on its own and not be absorbed into the digital marketing realm. In 2021, we are seeing a lot of questions about whether ...

How the "Black Hat World" Can Negatively Affect Your Business

Anyone who has been working on search engine optimization for a while will tell you that this industry is unfortunately filled with too many people whose anti-competitive approach to the industry leaves often involves unethical practices. There is an entire subset of SEO called the " ...

What Do You Think About This Strategy For CTR Optimization?

If you have been doing search engine optimization for a couple of years, you more than likely know that there is more than one way to skin a cat when it comes to improving click-through rates. The number of variations to consider is endless, but at ...

For High Google Rankings, Developers Need to Remember to "E.A.T."

"EAT" is a common acronym mentioned in web development circles because it encompasses aspects of web design that must be approached correctly for the site to have a fair shot at ranking highly in Google's SERPs. Ideally, when a user inputs a ...

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