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Scraping the Wayback Machine for Content - A Good Idea?

Search engine optimization strategies come in many flavors: organic, paid, negative, questionable, dubious, unethical, and downright illegal. With every update and amendment to the Google search engine algorithm, SEO professionals will try to push the boundaries of their craft in order to boost the ranking of ...

Here's What You Need to Know About the AdChoices Program

Search engine optimization is not limited to organic marketing strategies; major brands know that paid online advertising campaigns are pretty much mandatory in these highly competitive times. Clients who opt for paid campaigns have the right to know performance metrics and behavioral analytics, but they should ...

The Value of Great Content Cannot and Shouldn't Be Ignored

Brand-new websites will always present search engine optimization challenges, but the most difficult challenge will always be getting high-authority backlinks. It is hard enough for seasoned websites to get solid backlinks; in the case of new web properties, SEO professionals will try various methods to get ...

COVID-19 Isolation Has Lead to a Boom in Content Development

The Covid-19 pandemic has affected millions of people around the world. Quarantines and periods of self-isolation are common. Some web designers and entrepreneurs are making the most of their time in isolation by using the extra time to improve their website projects. One designer decided to ...

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