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A site manager reported in a large online marketing forum that they recently paid an overseas freelance marketer $1,500 for search engine optimization and another $1,200 to webmasters for working back links. They wanted to know if this is something they could do themselves ...

In a rare announcement by search engine giant Google about future changes to its crawling algorithm, core web vitals were mentioned, thus leaving quite a few search engine optimization professionals slightly confused about what this really means. Web Vitals is Google initiative that was introduced in ...

An SEO marketing professional shared a Google article about how to create a better page experience and improve the Google ranking for it. The article discusses user preferences and user experience data that come from surveys completed by consumers who have visited different websites. The article ...

A website owner noticed that they usually get most of their search traffic from Google returns, but more recently, they are getting a bigger share of their website traffic from Bing, Yahoo and Duck Duck Go. For example, Google had been 80 to 90 percent of ...