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If you hang around online SEO forums long enough, you will invariably come across posts in which colleagues are offering free Ahrefs or SEMRush reports. As we all know, these two SEO tools offer free versions of their platforms that generate limited reports; while you might ...

No one knows for sure how the Google search engine algorithm is formulated, but members of the search engineering team at Google will sometimes give hints about the various signals that comprise their website ranking criteria. This is what prompted the development and launch of Core ...

Over the course of many years, spurring the creation of backlinks had been established as an indispensable part of any website's SEO plan. Previous versions of Google's hidden algorithms considered it important for a given website's ranking prospects because backlinks ...

It does not take long for search engine optimization professionals to learn that their chosen career is filled with misconceptions that often turn into horror stories. To a great extent, the SEO industry has itself to blame for many of the following horror stories, which are ...