B2B SEO Providers Need to Expand Their Reach of Services

In the world of search engine optimization, there is no clear consensus on the topic of whether it is better to work for an agency or to build up a solid reputation as a freelancer. On one hand, some SEO professionals prefer the steady paychecks and comfortable resources of established agencies; many others prefer the freedom and greater earning potential of handling their own clients.

What is inevitable in this uncertain job market is that SEO agencies are subject to dynamic pressures. Something that SEO industry analysts have been observing is consolidation and even semi-hostile takeovers of agencies by major clients. A common scenario in this regard is as follows: A digital marketing agency retains an agency for technical, on-page SEO and eventually acquires all assets, thus issuing a round of pink slips. When this happens, some of the terminated employees will likely think about going solo.

Most former agency employees will find themselves without tools of the trade. It is normal to panic at the thought of having to work without Ahrefs or Screaming Frog, but paying subscriptions right away is not the best strategy. It is better to start out with free trials and begin looking for clients before actually shelling out for a monthly subscription.

A good strategy when pursuing new clients is to go straight to B2B. For many self-employed SEO professionals, B2B has been their bread and butter for years, and the reason this sector is filled with promising leads is that many companies have enjoyed considerable success without the need for SEO; in some cases, they have gotten very comfortable operating in a space where going to trade shows and emailing newsletters have been sufficient strategies. Times are changing for these companies; they could still be generating $10 million in annual revenues, but competitors are emerging with SEO campaigns that aim to take some market share.

SEO happens to be a "show me" field, and this is why an Ahrefs subscription makes sense. Freelancers should pitch potential clients with thorough analysis reports that show how their competitors are taking market share away from them on the search engine results page. For more information click here https://www.reddit.com/r/SEO/comments/hjq9ls/itjusthitthefanneedadvice/.