You probably see it all over the internet. SEO companies are making bulk low-quality content in order to compete with certain keywords and niches. This strategy had worked in the past but is now backfiring due to changes in Google's algorithm.
Quality over Quantity
Lousy content and SEO don't mix and search engines are getting tired of it. Saturation is the take that some marketers use to bump up certain results on search engines, but the quality of the content may not always be the priority. Google now has manual evaluations to see if the content is intentionally for SEO purposes or if it just flows naturally.
Content Should Focus On The Visitors
When a user clicks on a link in Google, they expect to find an answer to their question or some engaging content. They will notice right away if the article is just some nonsensical goop and will immediately leave. If you are trying to sell a product or even get views for Adsense, your strategy is not very concrete. It is best to please both users and search engines by churning out some real content that is engaging and factual.
Focus On Usability Of Your Website
When users visit the link to your website, they will expect to get to the content right away. If you are blocking things using sales pitches, popups, banner ads, or other obstructions, this will make them bounce. If there are bulky scripts causing the website to load slowly, this will also cause a user to give up on your website. Search engines are also starting to take into account of instant results when ranking websites.
Be Competitve
Google will change rankings for keywords and niches rapidly, so you will always need to be changing things up to stay on top. Analyze who your competitors are and create content that is much better and filled with unique information that they do not offer. Search engines will pick the better content when considering search results.