Beware of the Self-Proclaimed SEO Guru

If there is one thing that search engine optimization professionals can count on is that they will run into very interesting clients throughout their careers. Some of these clients will even surpass the interesting label by quite a few degrees; these are the kind of clients who may seem to be baffling, but if we compare them to others in different fields, it becomes easier for us to understand where they are coming from or why they seek SEO services to begin with.

Once you have participated in online SEO forums for a while, you will come across a topic about a professional who was hired to optimize a website that offers SEO services. We are talking about clients who advertise themselves about being SEO gurus, but they do not know enough about SEO to work on their own web properties or landing pages. You will see various responses to this topic, and many of them will contain shock and indignation from SEO professionals. The rest of the responses are the ones we should really pay attention to because they come from seasoned professionals who know the score.

The world is full of gurus who are not as proficient as you may think in the fields they promote their expertise in. You see this all the time in personal finance; those conferences that take place at rented Holiday Inn banquet halls, for example, are often headlined by presenters who actually make money from the admission fees and course materials they sell to attendees. Quite a few of these conferences deal with opportunities in the real estate market, and there is a good chance that the lecturer is not actively engaged in flipping properties. Where would she find the time to buy and sell homes for properties if she is completely booked with conferences around the country?

In the SEO world, many gurus are would not be able to tell you about Google Schema or structure data. What they are good at is sales and networking. If one of these gurus gives you work, pays well, and shows respect, there is nothing wrong with them or with how they are making a living. For more information click here https://www.reddit.com/r/SEO/comments/m5vy69/icomeacrossseogurusthatknownothingabout/.

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