When it comes to their overall effectiveness, the search engine optimization community has split opinions about social networks. There was a time when a very popular Facebook topic would rank high atop the Google search engine results page based on the number of visits and the commentary it elicited, but this gradually died down as high-authority SEO signals were added to the Google search algorithm.
From the point of view of an internet searcher, getting social media listings on the SERP can be quite useful. Let's say you are looking for film reviews and want to get opinions from film audiences; clicking on a Facebook link of an update getting lots of comments about a movie makes sense because you do not want to be limited to reviews from established film critics. With the exception of social networks such as Quora, which follows a question and answer format, these results are not popping up on the SERP as often as they used to.
What SEO professionals can definitely agree on is that social media is excellent for generating website traffic, particularly when they are coupled with advertising campaigns. To this end, some networks are better than others when specific audiences need to be targeted; for example, LinkedIn is woefully overlooked in terms of promoting B2B products and services, but there is one emerging network that is showing considerable promise: The audio-only Clubhouse.
Another social network that is growing at a nice pace is MeWe, and there is also the article-focused Medium. Hive comes to mind, and some SEO agencies have been able to harness the power of Reddit by means of connecting with influencers within the network. Other SEO professionals have recently tried ad campaigns on TikTok, and they are reporting good results from campaigns that promote youth-oriented products and services.
What is important to keep in mind with regard to social media promotion is that clients need to know it will not help them too much with regard to SERP ranking. Believe it or not, some clients are more concerned with seeing their web properties rank high on Google searches than getting actual traffic and conversions. For more information click here https://www.reddit.com/r/SEO/comments/m92vl3/anynewsocialmediatrafficsourcethatveryfew/.