Clients Don't Know What to Expect from SEM or SEO

It does not take long for search engine optimization professionals to learn that their chosen career is filled with misconceptions that often turn into horror stories. To a great extent, the SEO industry has itself to blame for many of the following horror stories, which are taken from a popular discussion forum dedicated to digital marketing:

Clients Start Complaining After a Week

This situation is more common than you think. Despite sitting down with clients and explaining how long they should wait before they start seeing their websites gradually crawling to favorable positions on the search engine results page (SERP), quite a few of them will either call or send a tersely worded email wanting to know why they are not in the number one position after just one week.

We Do Not to Change Any Existing Content

In this case, clients who may have launched their websites a long time ago wonder why their SERP ranking has been gradually falling despite not having made any changes to the content. It can be a bit difficult to explain to these clients the dynamics of the Google ranking algorithm, but they may understand things better if you point them to relevant articles published by news outlets such as the Wall Street Journal.

I Only Wish to Work With Google-Connected Agencies

As previously mentioned the SEO industry is not very helpful or even transparent when it comes to explaining what Google Certified Partners can do. Some clients see this certificate listed on the websites of digital marketing agencies and assume that they have insider connections at Google; people who can flip a switch and make their websites top the SERP overnight.

I Can Do Paid SEM Myself

Not many clients understand how paid SEO really works. They think that SEM campaigns such as Google Ads, which can be done on a DIY basis, are the only work they need to do. The problem is that most clients fail to do reasonable keyword analysis and research, thus rendering their low-budget Google Ads campaigns inefficient. For more information click here https://www.reddit.com/r/SEO/comments/ng4wrk/itsbeenaweeksinceyoustartedworkingon_our/.