Clients Want to Invest Marketing Dollars in Some Unusual Ways

Here's a scenario that all search engine optimization professionals will face at some point in their careers, and some will unfortunately be forced to deal with it a few times each year: A client wants to rank on the first Google search engine results page (SERP) within three months, but without having to spend a dime on getting backlinks or generating new content.

The aforementioned situation was recently posted to an online discussion forum frequented by SEO professionals, and the common denominator of reactions was somewhere along the lines of "I've been in your shoes too many times to count." One of the most relatable comments compared the situation to people who wish to lose weight without dieting or sticking to an exercise program.

What is interesting about many of these clients is that they are often willing to shell out for pay-per-click campaigns that are not exactly cheap. Seasoned SEO professionals who know that they will not be able to talk sense into their clients with regard to content and backlinks will tell them to pay even more for PPC in order to reach the SERP goal as soon as possible; however, we all know that these paid SEO strategies do not last very long. Some clients actually end up continuing to spend on PPC and other paid SEO methods. In these cases, SEO professionals should remember the adage about customers always being right even though they often aren't.

One thing that SEO professionals should always tell their clients is that page optimization, structured data, and other technical aspects of SEO will only go so far. There seems to be a misconception among many clients who believe that SEO is a lot like coding; to this end, it is important to let them know about the reality of technical SEO and its limitations.

Finally, being upfront with clients about how long it will take to rank on the SERP should always be prioritized. You do not want to deal with clients who become exasperated after two weeks; it is better to skip those who have extremely unreasonable demands. For more information click here https://www.reddit.com/r/SEO/comments/mc1m7q/firstclienttheydontwanttospendinnew/.