Are you looking to freshen up on your technical SEO skills? Perhaps you�re trying to get a promotion and making sure you�re on the up-and-up with your technical SEO skills is your path forward. Whatever your reasoning, you�ve come to the right place!
Here are some tips and tricks to keep you sharp and on your feet:
First things first, having a web developer background is a huge plus. Technical SEO and web development go together like cheese and wine, like peas and carrots, like� well, you get the picture.
It�s always a good idea to make a faux presentation outlining technical SEO from inception to close. Going at it from the ground up will help you identify holes in your understanding of the concepts.
Make sure you�re familiar with the tools available to audit and monitor sites, prioritize issues, and outline steps taken when investigating problems. Familiarize yourself with these terms and concepts:
Crawl optimization Meta refresh Cloaking Reverse proxy Hreflang Information architecture Faceted navigation issues Site migration steps Page speed optimization
It could be argued either way for using a Flippa profile as your portfolio; however, it is always a good idea to run audits! Your familiarity with running audits keeps your skills honed as only practice can.
It�s important to consider the best UX practices, like using streamlined, intuitive designs in an attempt to strengthen user signals, such as bounce rate and time on the page. Similarly, utilizing designs which improve conversion rates should be considered essential.
As trends in 2018 continue to ebb and flow with an increase in Google�s �rich results� and voice searching, structured data markup is fast becoming one of the most important areas of technical SEO�s future.
Well, there you have it! It never hurts to review the basics like META tags, .htaccess redirects, and sitemaps, but this refresher on technical SEOs will have you optimized in no time.
Have any questions? Feel like I�ve missed some items? Sound off in the comments below and let me know your thoughts!