Did You Know How Your Webpage Is Ranked On Google?

According to reliable sources that have indexed the sheer size of the World Wide Web, the global Internet is home more than 50 billion web domains, ranging in size from single-sheet landing pages to digital encyclopedias with thousands - if not even more - pages.

Depending on the particular point in time, Google recognizes and indexes roughly 48 billion sites, essentially so much information, no human being could consume their contents - and that's in an entire lifetime.

Across the four most popular cloud storage companies, there's an estimated 1.2 million terabytes' worth of information under digital and key. There's no telling how many terabytes - more like petabytes - spread across the World Wide Web.

Google's Many Criteria For Getting Ranked

Before Google was the most popular search engine on the planet, web pages could utilize deceptive techniques, like spam the same keyword hundreds of times to achieve high rankings.

Today, such isn't possible. Google is known to utilize more than two hundred criteria and bases of judgment to make sure websites that will improve users' experiences make it to the front page, rather than sites of little to zero value to users.

Google Pleases Users, As Well

In order to draw in revenue, Google's search engine functions rely solely on pay-per-click advertisements. When it comes to Google, all such advertisements are text-based, and typically appear above relevant pages that result from users' searches.

One factor weighing into their success is their ability to blend in with the rest of search results.

Just earlier this week, Google expanded meta descriptions - those short texts that appear directly under page titles and URL addresses on every search result - to 320 characters. Doing such allows web pages and advertisers, alike, to convey messages that otherwise weren't possible, increasing the likelihood web users end up clicking on them.

What Web Page Owners Should Do

According to Google, the company advises waiting to upgrade to expanded meta descriptions. Simply wait no longer than a week - longer than the feature has been out already - to upgrade your meta descriptions.