Essential Programs SEO Job Seekers Need To Learn
When you are starting out in the SEO field, employers expect job candidates to use certain software. Skills are often more important than formal training, so it pays to demonstrate knowledge of popular SEO tools. So, which ones are worth mastering? The top programs SEO professionals use include:
Google Search Console
Once known as Google Webmaster Tools, Google Search Console is a free service from the search giant that ensures a site is crawlable and suggests fixes for indexing issues. You can also learn the search queries where your site appears and click-through rates. SEO specialists should know how to optimize a website's ranking using Google's Search Console.
Google Analytics
Google Analytics lets users see where a website gets traffic from and provides insights about users. It can tell users how long someone stays on a website and which pages they visit. The information is extremely useful for SEO, as it will tell what keyword phrases a person uses to find a website. Many SEO companies that also design websites install Google Analytics for clients. Explaining how to use its key features is usually a job that falls to an SEO expert, not a web designer.
Ahrefs & SEMRUSH
Many SEO agencies use Ahrefs for keyword research, competitor analysis, backlink checking and more. SEMRUSH and Screaming Frog are also popular. Look for free trials and learn how to use each one, so regardless of which one a potential employer licenses, you'll be ready.
E-Commerce Platforms
Learning how to use WooCommerce and Shopify so you can do SEO for e-commerce clients. See what other platforms a potential employer works on, and then learn these too. If they list popular CMSs on their website, become familiar with them.
Grammar Checkers
At some agencies, junior SEO professionals write content. Learn how to write SEO-friendly content and product descriptions. Everyone knows, high-quality content has no spelling or grammar errors. For more information click here https://www.reddit.com/r/SEO/comments/mgctqu/whataresomeactualtoolsprogramsthatineedto/.