Content plays an integral role in any website as it provides users with information about your site and its purpose. Whether you’re selling a service or educating consumers, your content needs to be relevant and informative.
Search engines also use website content to rank your site depending on the quality, uniqueness and value your content offers. Hence, when it comes to content development, you need to have the right skills required to create engaging and interesting content.
Should you hire or DIY There’s a lot of controversy surrounding who should write content for your site. For business owners, creating their own content can be time-consuming while for startups, hiring a content writer may be expensive.
Alternatively, some website owners don’t have the high-level writing skills required to get the job done right. And, as Google’s algorithm keeps changing, you want a writer that is familiar with SEO and can draft content that optimizes your site.
However, the decision to DIY or hire someone to write content depends on your needs and what you value. For example, for copy services, it’s easy to find a freelancer that can develop salesy copies for your Facebook ads, tweets, or email templates.
Similarly, for content writing, you can find a writer that has experience in drafting blogs for a variety of niches. But, finding one in your particular niche can be challenging. For instance, you can’t hire a writer in the automobile niche to write content for your medical blog.
The result will be too generic, and they may include information that doesn’t necessarily apply to healthcare and medicine. Therefore, in this case, to get content tailored for your field, your best choice is to DIY the content or train a writer.
Which one is right for you? Remember, quality content doesn’t come cheap. You’ll need to pay freelancers a few extra dollars to get top-notch content that drives traffic.
Ultimately, the decision to DIY or hire someone to write your content depends on you. If you have the funds to hire someone, look for one with the required skills. If not, start drafting content for your site. For more information click here https://www.reddit.com/r/SEO/comments/h8kyrp/doyouwritethecontentforyoursiteor_hire/.