For High Google Rankings, Developers Need to Remember to "E.A.T."

"EAT" is a common acronym mentioned in web development circles because it encompasses aspects of web design that must be approached correctly for the site to have a fair shot at ranking highly in Google's SERPs. Ideally, when a user inputs a query into the Google search service, the URLs listed on the foremost page will have thoroughly satisfied each of the three words the acronym stands for: "Expertise," "Authoritativeness," and "Trustworthiness."

The term "Expertise," when used in an SEO-related context, refers to providing the sort of accurate and insightful content that satisfies the needs and interests of a user demographic that is likely already knowledgeable about the industry. Presumably, when enough time has passed that the site's demonstrated expertise has left an impression on many consumers, other websites will talk about it and recommend it; doing so naturally shores up the site's "Authoritativeness." So long as the website avoids diluting its reputation with low-quality content, its "Trustworthiness" in the eyes of its users should remain roughly equal to its perceived authoritativeness.

While the "EAT" acronym encompasses the ideals of quality that any website intended to help its audience should strive for, a separate acronym is additionally brought up when the particular industry the website deals in entails significantly higher stakes for the user. It is called "YMYL," which is shorthand for "Your Money or Your Life," and it implies that the website deals in the sort of weighty subject matter that can result in serious ramifications for its customers' well-being if the site's content and services are lacking in quality. Google's algorithms are especially careful to award high SERP positions only to those particular YMYL websites that possess the expertise needed to meet their audiences' sensitive needs.

While any web content that relates to health care can safely be assumed to be evaluated by Google by YMYL standards by default, this is likely not the case for a website that merely pertains to home physical fitness. To avoid being unduly assessed in terms of YMYL standards, the fitness site should avoid keywords that result in medical URLs when queried. For more information click here https://www.reddit.com/r/SEO/comments/nivsd7/howtoconvertaworkoutsitetoasitethatis/.