Get an SEO Audit Before Spending Money on a Contractor

Search engine optimization is an excellent long-term investment, but how do you measure its ROI? It's easy to judge the return for PPC advertising because there are immediate results, but SEO does not produce immediate results. It takes time to move up in the organic rankings with additional SEO services.

When you see your ranking increase, you should see a corresponding increase in traffic. The first position in the SERPs has a click through rate of more than 40 percent, which drops to under five percent for the tenth position. People typically scan the top three or four results before deciding which result to click, proving Google can rank results well by relevance.

If you're considering hiring another in-house person for SEO or hiring an agency, get an SEO audit first. Just creating articles or building links without knowing what issues exist isn't the way to go. Most SEO agencies perform audits first, but if you're hiring in-house, you can still do an SEO audit. There are plenty of checklists to do an audit by hand. You will look for missing alt text, broken links, keyword density and more. You can also find very good free keyword finder tools so you can create new content based on the keywords.

You should also look at your existing traffic. Are visitors converting? If not, hire a conversion optimization specialist. Getting more traffic isn't necessarily your goal; more sales should be your goal. Are there are points where the majority of visitors leave before converting? It could be your shopping cart or weak calls-to-action.

Most people click on organic results as opposed to ads. You should put your money into SEO, even if the ROI is difficult to determine. If you rise in the rankings in a few months for buying keywords, this is your ROI. For more information click here https://www.reddit.com/r/SEO/comments/k3oqc1/seopositionroi/.