Google Adwords Targets Remarketing to Nab New Consumers

Google Adwords' remarketing campaigns enable advertisers to show ads to people that have previously visited their website without making a purchase. Remarketing lets you target consumers who have already express an interest in what you sell; they may have been comparison shopping and forgotten about your website or put items in their cart and never checked out. Remarketing ads shown on a broad range of websites and mobile apps.

If you are looking for a guide to using Adwords for remarketing, there is no better source than Google. The company has access to more data about how consumers interact with ads than any other company that offers remarketing services. Google's goal is to sell advertising; the only way they can do this is to ensure that advertisers see a good return on their investment by offering them the best advice. Other companies offer remarketing services; they work with Facebook by placing your ad in the consumer's news feed, which Google cannot offer advertisers.

Search retargeting is another option. Instead of remarketing to people who have visited your website, you can target people who have recently searched for a specific product or service on a search engine and who landed on a website that is part of the company's network. If you have a list of subscribers to your newsletters, a number of companies allow you to remarket to anyone who opened your email.

If you choose to remarket, establish what type of analytics that you will receive. Some of the low priced companies do supply analytics, however, they only provide the information to users who buy the premium plan. Remarketing companies that charge set up and maintenance fees are a poor choice for small businesses with limited budgets.

For most advertisers, selecting a remarketing platform is based on cost, however, you should also consider whether search, email, Facebook or website and in-app remarketing is most likely to engage your target audience.