Google Now Uses UX to How It Ranks a Website

An SEO marketing professional shared a Google article about how to create a better page experience and improve the Google ranking for it. The article discusses user preferences and user experience data that come from surveys completed by consumers who have visited different websites. The article goes on to explain how that information is going to change how Google does its search rankings. Page experience metrics will become part of how Google ranks a site and displays it in the search engine results listings after a keyword or key phrase query.

According to the Google article, the page experience measures how a user perceives their interaction with the web page. Optimizing the user experience creates a more delightful visit on all browsers and devices. It also helps websites get closer to what users expect them to be like on a mobile device. Google thinks this will boost the success of businesses because it will allow for more engagement.

The article goes on to explain how core web vitals produce a set of user-centered attributes that quantify different parts of the user experience. They measure things including the page's loading time, level of interactivity, stability of the content while it loads and more. Google is adding these issues as well as security, safe browsing and other aspects of the user experience to its algorithm for ranking pages.

Google goes on to say that a great page experience enables the user to engage at a deeper level. It also allows them to get more done. By making these updates, Google hopes to give people access to the information they want and to support site owners who deliver an enjoyable user experience. To help site owners, Google has made updates to its development tools. The Page Speed Insights, Google Search Console and Lighthouse have been updated.

A few people had comments about this article. One person said that AMP seems to have already done this. The original poster pointed out that Google already knew that and touched on it within the article itself. Another person wondered if it is worth listening to Google. For more information click here https://webmasters.googleblog.com/2020/05/evaluating-page-experience.html.