If your website ranks well on Google, a first page position for example, and it suddenly starts slipping, what should you do? Immediate action is necessary since you lose visitors with every spot you drop. If you end up on page two, you could lose a significant amount of income.
Check for an algorithm update which could have a major impact on your industry. Google usually announces major update, but there are many smaller ones each week. Read webmaster forums for to see if other publishers with similar sites are having the same problem.
If you're not doing anything different and your ranking is dropping, your competitors are probably working overtime on their SEO efforts. Check to see if the sites outranking you have recently added more content. They may also have engaged in a major link building campaign recently.
Adding fresh content that is in-depth and engaging is the easiest way to improve your ranking in the SERPs. Try adding link worthy videos, podcasts, inforgrafics or images. Promote your content on your social media accounts and anywhere else you normally promote your content. Try driving more traffic from social media to ensure your traffic stays consistent. Also check your ranking on Bing for your main keywords. If you're slipping on Google's search results, you're probably slipping in Bing's too.
While its not common, you could be the victim of a negative SEO attack. Unfortunately, negative is becoming more frequent; you can hire someone on Fivver to carry out an attack for you. Competitors can build spammy backlinks and point them to your website so check your link profile for suspicious new links. Another tactic is to give your website bad reviews on third-party websites. Search for reviews of your website on Google to look for a spate of negative ones. For more information click here https://www.reddit.com/r/SEO/comments/jkq5ty/mywebsiteisrankingongoogle1stpagebut_i/.