Google Searches Are Simple, But the Search Engine Has Sophisticated Capabilities

Google's success as a search engine is owed to the simplicity of both its presentation and its service. The user merely has to type a phrase into the search bar and submit it to generate a list of URLs. Because of complex and ever-changing algorithms that apply whenever Google deploys search crawlers to scan the Internet for new and updated content, its Search Engine Result Pages arrange its countless URLs so that only the most relevant results are shown up front. How it grades pages in terms of "relevancy" is through a process that is largely shaped by the websites' own efforts to optimize their content for the sake of ranking better in SERPs than their competitors. As a result, Search Engine Optimization is one of the most important guiding principles of contemporary web design.

Many kinds of Google users would occasionally have a need to conduct specifically shaped searches that are not possible through simply entering a phrase or sentence in the Google search bar, however. Since Google's crawlers index web pages to the extent that every word and sentence is recorded, it is possible for users to enclose a phrase in quotation marks so that only URLs containing that exact sequence of words and letters somewhere in their content will show up in the SERP. For web authors trying to optimize their sites by avoiding redundant content, this advanced search option is a simple and powerful way to see how many times one's proposed keyword already appears on other sites.

There are many other ways to modify a search query in Google, most of which involve inserting a piece of markup right before the query. If the letter sequence "intitle:" is placed right before a query without any spaces, for example, the resultant SERP will only return web pages that contain those words in their official titles. Prefacing a queried domain with the "site:" markup will return a SERP entirely composed of currently indexed URLs within that domain. These are called search operators, and they allow anyone to search for specific pieces of content within equally specific websites. For more information click here https://www.reddit.com/r/SEO/comments/nqlrt9/listofsomeadvancedserchoptionsfor_seo/.