Here's the Difference Between On-Page and Technical Search Engine Optimization

If you are a publisher in highly competitive industry, you need SEO to rank well. Great content and relevant, high-quality backlinks are vital, but your competitors have these things too. What you need is something to give you an edge in the rankings. To succeed in improving your place in the SERPs, you need to utilize on-page. AKA on-site SEO.

What is On-Page Optimization?

On-page SEO consists of tasks you can do to help search engines understand your website content better. Google wants to give users the most relevant, useful results. If the search engine knows what all of your content is about, including images and videos, it can help you rank better for important keywords. Using alt tags for images and transcripts gives Google more content to consume, as they can't read either one without these optimizations.

Mainly, on-site SEO involves your content. It includes optimizing your content for keywords, including headers, title tags and more. It also includes Google E-A-T concept. It stands for expertise, authority and trustworthiness.

Technical SEO

Technical SEO is the second half of on-site SEO. It includes everything that makes it easier to crawl and understand your page and provide a good user experience. It includes your site's crawlability and site architecture, plus your site's responsiveness and load speed. If your site loads slowly, you won't rank as high as your competitors. assuming everything else is equal. With Google's mobile first initiative and so many people using smartphones, you have to have a site that renders perfectly on any device regardless of screen size.

While content and backlinks are the most important ranking factors, on-site SEO can be your secret weapon if you've taken care of these two things. Never discount the less important ranking factors, especially if you're in a highly competitive industry. For more information click here https://www.reddit.com/r/SEO/comments/mwwaem/seoiseasyonpageseoguidechecklist/.