Highlight New Business Offerings Without Losing SEO Rank

Over ten years ago, Google revealed that its keystone search engine regularly relies on over 200 variables in ranking sites to users' search inquiries.

Every website owner understands the difficulties of search engine optimization, or building a website, its domain, and content related to it on nearby web pages, largely due to the many requirements Google mandates for businesses' websites to rule search engines above the fold.

Simply switching to a new domain name isn't a feasible idea for businesses in today's technological world. Doing so would likely result in losing all the search engine optimization progress one made towards getting ranked on the front page of searches, which could take years, thousands of dollars, both, or high amounts of both.

Let's consider a business that conducts in a certain type of commerce. For simplicity, let's assume the field the entity competes in is real estate. At first, its site was only geared around commercial sales, as when the site was built and had content added to it, it didn't deal in any other specific trade in the world of real estate.

Today, the firm engages in both residential and commercial markets, rather than just commercial real estate.

The owner is considering changing domain names, or even making a new site, just to accommodate its new functions. After all, visitors that search for and find the real estate agency's page on the World Wide Web might not choose to even contact it, just because it didn't contain that field of services that it was looking for.

Although the solution seems difficult, such a fix in this situation isn't that difficult. While search engine optimization efforts should have been streamlined around both services since the site was made, it's never too late for the owner to initialize a new campaign centralized around both needs.

The owner should simply begin to add new information about the field to its web page, including a description of its services, and modification of existing pages. Creating a new website from scratch is simply overkill, and is likely to result in lower search engine rankings across the web.