How To Create A Results-Driven SEO Strategy Over Time
Search engine optimization is a time task if you're optimizing your own website. Once you do the on-site work, you continually have to work on link building and content creation. You're never done with SEO. If you hire an agency to do the work, it's expensive. While SEO is well worth the cost if it increases your ranking and revenue, it is still a major investment.
When you invest hundreds or thousands of dollars a month in SEO, you want to see a return on your investment. SEO is a long-term strategy though; you won't see instant results. Sometimes, people don't understand this. You can buy a website from a digital marketing agency and get it delivered in eight weeks, or whatever they promise. SEO isn't a product like a website; there are no guaranteed results by a certain date.
Several years ago, John Mueller stated Google crawls URLs at different rates, sometimes as long as six months between crawls. It's natural when people add a bunch of new content that they hope Google sees it right away and rewards them with a higher ranking. Content takes time to write, and it's expensive to buy, so people expect to see results. Of course, Google could crawl the content much faster; there is no set schedule.
Google says the rate they crawl websites depends on a variety of factors. Most webmasters believe the more frequently you update your website, the more often Google crawls your site. A website's popularity, if its content gets a lot of shares, also affects how often it gets crawled. Other factors include crawl errors, which will keep Google from coming back so often.
Obviously, SEO can take a long time to work, and there is no timeline for seeing results. Most SEO agencies tell clients they may not see results for six months, which is why this is the minimum contract length at most places. For more information click here https://www.reddit.com/r/SEO/comments/mh10yk/onceistartseohowlongwillittaketoget/.