How to Gain Internet Exposure Using SEO Means Through Blogging

Gaining exposure is highly important for maintaining a strong level of success in regards to your entity's web page, given the fact that such exposure isn't inappropriate, does not contain any embarrassing or unnecessary information, and only features highly positive information, alongside the fact it comes attached with equally positive connotations that can't be misconstrued as negative, bad, inappropriate, etc.

Without anyone on the face of earth having a proverbial dog in the fight of suggesting anything other than search engine optimization in terms of being the most effective tool to gain positive exposure for your entity and its respective website on the Internet, it's clear that SEO - search engine optimization - is the most effective means of getting places on the Internet.

The Importance Of Blogs In Maintaining Strong Search Engine Visibility

The term "above the fold" comes from advertising, marketing, and promoting. Let's assume that you receive a letter in the mail from a company regarding a significant discount on a sales offer. Disregard the fact that you probably aren't interested in any such mail, and decide to throw it away as soon as you know it's not important to you.

When you open the letter, the sender - given they want to secure your interest the moment you start reading the document - should place all attention-grabbing, pertinent information above the first fold.

Further, let's say you look something up on Google. All information "above the fold" will be such that's available for viewing in your immediate line of sight. Even though computer screens can't fold - or at least they aren't supposed to - this is where the term "above the fold" originates.

If you regularly publish blogs on your entity's website, it becomes easier to flood the Internet with loads of meaningful information that's likely to return success on search engines. All info that's meant to grab attention shouldn't be unavailable for viewing "below the fold" - it needs to be on the front page.

When it comes to blogs, some entities put anchor text hyperlinks to their home page on every blog post. Stay away from this practice, especially putting such links above the fold. If you have loads of internal links, Google might punish. Your homepage needs to be in the top navigator, regardless. Plus, that small share of anchor text looks sloppy. Stay away.