How To Stop Your Competitors From Using Black Hat SEO Tactics On You

There was a time when negative search engine optimization tactics were mostly used by individuals or groups with political agendas. These days, negative SEO hits tend to be mostly technical, and websites are not necessarily being targeted because of political affiliation or ideology. The competitive nature of search engine marketing makes any website that ranks at the top of the Google search engine results page (SERP) vulnerable to negative SEO attacks.

One common tactic used by black hat SEO practitioners is based on flooding the SERP with bogus keywords that look like targetedwebsite.com |pfdweerteffadzbx0q_ahoecgehaa or targetedwebsite.com work s|plsz2hgqrg:**. These are fake URLs often linked to specific web pages or subdomains, and the intent is to trick the Google search engine algorithm into flagging targeted pages as spam.

A similar strategy is to link websites on pages that are obviously created and published for spamming purposes. Toxic backlinks are usually posted on link farms, and they can be problematic for website administrators because they will increase spam scores, thus reducing SERP rank.

Disallowing toxic backlinks and taking pages off the index are the best strategies against these attacks. There will be some damage that can last a couple of days, but the Google search engine algorithm is getting better and smarter in this regard. The URLs will eventually be crawled and indexed again, thus boosting them back on the SERP with positive ranking. For the most part, the SEO community is very hopeful that the search engine algorithm programmers at Bing and Google will continue to develop smart methods to filter out these attacks.

The aforementioned black hat SEO tactics are highly unethical, but they are not illegal. The practice of actively spamming a website through hundreds or thousands of URLs is a technical strategy that cannot be classified as being a criminal act unless it is a deliberate denial of service attack. Publishing misleading or slanderous content for the purpose of defamation is another story; in many jurisdictions, such tactics are prohibited on the basis of slander, and they can be handled in court as civil or criminal offenses. For more information click here https://www.reddit.com/r/SEO/comments/goh3pt/negativeseohitagainsttop_page/.