As a result of SEO's many shifting nuances and complexities, site owners almost always hire the services of SEO-focused firms or freelancers to handle both on-site content creation and off-site marketing and outreach. However, even if one hires an agency with a lot of testimonials speaking in their favor, the elusive nature of SEO's goal to persistently maintain strong positions within Google SERPs will not make the intended results come quickly.
In fact, the most responsible SEO firms will generally stress to their clients that it takes roughly six months for an SEO strategy to bear most of the fruit expected of it, even if the agency is committing to all of the most recent SEO standards. In the majority of cases, there might not be any noticeable shift in a website's readings in Google Search Console for roughly the first four months of a six-month plan.
This is generally quite likely to be the case for any recently introduced website that is intended to rank for a commonly understood term, especially if a large city is the intended audience. To any SEO practitioner, it would be obvious that ranking highly in this case will be a formidable challenge because there will be a great deal of existing competition in play, both for the site traffic and the service the company aims to sell. If the populace of a mainstream city already has access to a similar service offered by a well-known brand, then there will likely be a prevailing attitude that there is no "room" for an untested competitor. As such, the new site may not even rank particularly well after a six-month period of intensive SEO work.
In another example of industry insight that clients should trust SEO professionals on, SERP placements were once rather heavily influenced by blog features on websites trying to rank for Google because they represented a level of ongoing activity that automatically implied relevance. However, modern SEO agencies worth their testimonials would advise clients that this will likely attract traffic based on incidental and irrelevant keywords, which naturally would mean fewer conversions. For more information click here https://www.reddit.com/r/SEO/comments/myvf1y/6monthsuntilinotice_something/.