Many SEO Marketers Wonder If Their Agency Is a Fraud

Here's a topic that is often discussed in online forums dedicated to the search engine optimization industry. A specialist who used to work on a freelance basis gets a job at an established agency; before long, she realizes that her employer is paying more attention to sales than to the actual clients. Common complaints are that the content is terrible, the technical side of SEO is outdated, little attention is paid to structured data, and customer service is lacking.

When situations such as the one mentioned above are encountered, some SEO professionals start to wonder about the state of their industry as a whole. Some will even venture to estimate that half of all agencies are borderline fraudulent, and that less than 10% actually bother with building relationships with high-authority publishers who can facilitate quality inbound links. What would you do in this case?

Jumping ship is always an option. Working in an agency that is not on the level often devolves in a toxic workplace, and no one wants to put up with that. A more sensible option would be to talk to management about the situation, but this may cause friction if the managers are "yes men" collecting paychecks. Another option would be to treat clients as they deserve to be treated, which means doing everything that would be conducive to high ranking on the search engine results page; this approach is temporary because it entail simultaneously looking for another job. In other words, jumping ship is better option because staying would be tantamount to perpetuating the fraud.

An unfortunate reality of the SEO industry is that many agencies simply care about signing up new clients; they do not really care about retention if it means having to do extra work. There are quite a few of these agencies, but you will always be better off not working for them. Thankfully, traditional marketing and advertising agencies are adding SEO to their menu of services, and these companies are more likely to be on the level with regard to making clients happy. These are the employers that should be on your job hunting list. For more information click here https://www.reddit.com/r/SEO/comments/mihyfe/myseoagencyisaborderlinefraud/.