New Strategies for Managing SEO Content and Website Visibility

Companies are hiring SEO professionals in mass to the extent that there is no real goal in mind. As an SEO contractor for a large project, you have the responsibility to analyze and change content to improve search engine rankings. This type o business does not have a cookie cutter format, so it requires a great deal of creativity and knowledge to pull it off.

SEO is a field that is dynamically changing, so even veteran SEO experts must keep up with the current trends. Following blogs and Youtube channels can be more useful than even textbooks since Google makes changes almost every month.

There is also a lot of guesswork inside search engines' internal algorithms, so what is published online is mostly theoretical. Getting some inside information that is not widely available on the public internet can be through Skillshare or Coursera gurus. In essence, SEO skills are developed through experimentation and experience rather than a formal education.

What many companies are hiring SEO experts to do is to audit mobile website interfaces since many websites are having to make separate mobile sites. Since website changes can affect the content and the way it is crawled, SEO experts must be diligent about it. Both content and keywords need to be revised so that it is within Google's guidelines.

Off-page, backlinks must also be sought after with a focus on quality. Since Google is now taking a stance of quality over quantity, old tricks may no longer work like in the past. For example, guest blog posts on spam blogs with poor content can actually hurt one's ranking.

SEO guys also have to be a part of the team so interpersonal skills are still important. You may have to work with other software developers, clients, and possibly the boss himself. You will also have to bear the responsibility of providing visible metrics to justify your job and you will have to work with the goals of the company. It can be a tricky position to be in since SEO results cannot be produced instantly. This is why communicate must be clear and constant of what your plans are.