Offer Free SEO Audits To Attract New Clients
Getting leads and then turning then into clients for your SEO business isn't easy. It's even harder when you operate a one-person company and don't have the resources to advertise heavily. You not only have to pay to place the ads, you have to compose them, learning how to write marketing copy in addition to mastering SEO writing. Here are several ways to attract leads without spending a fortune:
Offer Free SEO Audits
If you have SEO software that audits websites, you can offer free audits. Go over the audit with the client, either on the phone or in an online meeting. Tell the client about the issues you found and how easily your firm could fix them. Explain how a better position in the search results could benefit them.
Create Videos for YouTube
Make the video educational for small business owners who don't have employees to help them with SEO. Make sure it offers actionable suggestions, and it's not just a commercial for your business. At the end of the video, place a call you action encouraging small business owners to call you if they need help to carry out your recommendations.
Blog
Use your SEO skills to create a blog about SEO. It's a highly competitive topic, so you should focus on one aspect, such as SEO for small businesses, local SEO or another topic that will attract your ideal client.
Get References
Find a deserving local nonprofit and do free SEO work for them in return for a review or reference. Use the work you did as a case study, talking about the issues you found and how you corrected them.
While it's a highly competitive industry, you can break into it with hard work. You have to promote yourself, spending as much time on marketing as you do on SEO until you build up a clientele. For more information click here https://www.reddit.com/r/SEO/comments/l7hm49/landedmysecondclientmaybeseomightbefor_me/.