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As much as search engine optimization has progressed and changed over the years, keywords are still considered to be the strongest pillar of its foundation. Keywords are the purest representation of search intent; they not only define trends but also provide a glimpse into online behaviors ...
Search engine optimization is a time task if you're optimizing your own website. Once you do the on-site work, you continually have to work on link building and content creation. You're never done with SEO. If you hire an agency to do ...
When you are starting out in the SEO field, employers expect job candidates to use certain software. Skills are often more important than formal training, so it pays to demonstrate knowledge of popular SEO tools. So, which ones are worth mastering? The top programs SEO professionals ...
There are major companies engaging in white hat tactics and ranking well in the search results. Sometimes, they use gray hat tactics that technically are not against Google's guidelines. They are shady strategies meant to exploit loopholes in Google's algorithm. The search ...