Poor Links Can Ruin Your Search Engine Optimization

In Search Engine Optimization (SEO), it was once quite helpful to have as many links as possible from a business website to any external website. In these early days, the quantity could easily outweigh the quantity as search engine programmers were trying to develop and implement code for a discerning algorithm that could tell the difference. In the modern days of SEO, this problem has been addressed and algorithms are capable of making this distinction.

It may still be a scary experience for an individual if they are unaware of the progress in these regards.

A high quantity of nefarious links can easily derail the best-laid SEO plans. Given the enormous amount of data that is sifted to develop search engine rankings, an unexpected negative report can take a great deal of time to address and correct. While going viral may look quite similar to buying views or followers, the programmers of algorithms make great efforts to recognize the difference and avoid penalizing businesses and individuals for honestly catching the attention of the world wide web.

The best thing to do if and when this happens is to capture as much information as possible to see which actions garnered the attention and see if they may be repeated. While it might seem just like a copy-and-paste process, there are often several variables that coalesce to create a sum greater than its parts. Consider every aspect of the event to recreate it as well as capture all pertinent data for future attempts.

The most important thing to be aware of is which methods of interaction are viewed positively and which are considered negative by different search engines. A perfect mixture or effort and luck can easily backfire if the targeted connection does not satisfy an engine's definition of a legitimate site. While it is possible that this may happen without specific interaction due to hacked sites or other negative actors, being aware of how different actions are viewed by search engines is of the utmost importance.