Promoting Your Business: Global vs. Local SEO

When you are promoting your business online, there are certain things that you need to take into consideration. While you may have a business that is meant to be promoted to a smaller local audience, you could be competing with national companies on a larger scale. SEO is key to getting your business in front of your target market. However, you must understand the difference between global and local SEO if you want to promote your business appropriately. Here are just a few difference between global and local SEO that will help you better promote your business.

Local Keywords make all the difference

While search engines will cater most search results geographically, these search engines still need to know where your business is located. When placing keywords in your website copy, make sure that you are adding keywords that state the location of your business. This is going to give you a big leg up on your other local competitors who aren't using this local SEO.

Don't be too broad with your SEO

While it is important to have the right type of keywords for the industry you are in, you can't be too broad with your SEO. This is going to be a big mistake. You need to narrow down your keywords in order to reach your target market while also beating out your competitors. Local SEO is essential as well to the success of your local business. You must make sure that you pair your targeted SEO keywords with ones that will be pertinent to your local area as well.

Promote your business to your local area

If you start promoting your business online to your local area, this is going to help with your local SEO. It is important to target your advertising online to your local market.

These are just a few of the many different ways that you can succeed online in your local market. SEO is an important skill to learn as a business owner. Learning the difference between local SEO and global SEO will give you the ability to create the content on your site that is going to help you be the most successful over time.