Read This if You Rely On Adsense for Income

In the past few weeks, some people are experiencing a drop in AdSense revenue. Analyzing their traffic stats in Google Analytics shows there have been no changes. Yet, revenue has dramatically dropped by as much as 50 percent for some individuals. Checking Webmaster Tools for changes in rank also indicates little has changed. When investigating further, the reason for the drop in profits probably has nothing to do with website quality but is related to less money being spent on advertising due to Covid-19.

Ad Spend Drops Due to Incoming Recession

With close to 40 million Americans filing for unemployment due to the effects of Covid-19, it's not surprising some individuals aren't making as much as they were three months ago with Google AdSense. Business owners are laying off workers and also cutting their ad spend. This expense is often one of the first cuts a company will make when the economy is heading into a recession. Marketing agencies are noticing the effects as well. Some have reported that clients are slashing their budgets in half, which would correspond with the drop that's been experienced by people who make money using Google AdSense.

Are People Blocking Ads by Using a Competitive Web Browser?

Some people are wondering if individuals are getting tired of ads and downloading tools, like the Brave Browser. This browser is cryptocurrency-related and provides a user with BAT tokens for watching a few select ads. Otherwise, it blocks all other advertisements. While this browser is slowly being adopted, it probably isn't one of the main reasons why AdSense revenue is dropping for publishers on both their blogs and YouTube videos.

Adapting to Changes in Technology and the Economy

While ad spend can drop quickly going into recession, it may be one of the first expenses businesses will be willing to pay for again when the economy starts to prosper. Adapting to changes in Google's algorithm and fluctuations in the economy has always been a part of navigating Google AdSense and making money from it. This part of the equation will likely continue to stay the same long into the future. For more information click here https://www.reddit.com/r/SEO/comments/gu9kdr/anyonenoticeadsenserevenuetankingthelast/.